OUR STORY
AND WHAT WE BELIEVE IN
WHO WE ARE
WE LOVE AND LIVE FOR THE OUTDOORS
Our Purpose
At La Vida Surf, we exist to share the things we love most: nature, yoga, and surf. Our work is grounded in giving back to the environment and the communities we’re part of. Every experience we offer is rooted in these principles, shaped by years of listening to the natural world and the people around us.
Connection
Our boutique hotel and traditional Moroccan riad, set in a UNESCO biosphere reserve, offer more than just a place to stay—they´re spaces to slow down, reconnect, and be present. The nature around us isn’t just a backdrop; it’s an active part of what we do, influencing every practice, every surf, and every moment of reflection.
Simplicity
We believe that the best experiences are simple, time in nature, mindful movement, and quiet reflection. That’s why we keep things focused—offering a slower pace, a chance to breathe, and letting the natural world be our guide.
Respect for Nature
Nature sustains us, and we have a responsibility to protect it. Every choice we make—from the practices we follow to the spaces we create—is done with respect for the environment and the people who call it home.
Doing Things Differently
We embrace doing things our own way, drawing from both Nordic and Moroccan influences. Whether it’s the way we host guests or the way we practice yoga, we look for meaningful ways to offer something real, something that stays with you long after you’ve left.
A LETTER FROM THE FOUNDER
Aksu
“My first touch of Morocco was through my Moroccan friend Hosni who told me about a little village by the name Imsouane. He told me about this little house on the beach right by a point break which sounded like an epic wave. Back then Imsouane had just gotten electricity and the surf activity was very downscaled. With this story in mind 10 years passed before I first landed in Morocco to view the amazing nature, culture and of course all the epic points.
After traveling the country for 5 years I finally found the house of my dreams in Ait Ahmed, just above the famous fishing village Taghazout. I wish for you to come and experience Morocco for yourself and enjoy both my experience and hospitality. This house is built with passion for preservation of nature and good times. Welcome!”
A MOROCCAN - SCANDINAVIAN COLLABORATION
La Vida Surf is a collaboration between two continents and regions: Africa and Europe, Morocco and Finland. We are the first Finnish surf company in Morocco and very excited to share our Moroccan experience with you.
We have adapted a Northern European corporate structure with transparency and direct communication as key, with our Team celebrating diversity through being a truly multicultural blend of great people and values.
OUR TEAM
Our team is built on the foundations of respect for nature and the outdoors. The values we cultivate and pass on at La Vida Surf have their roots in the founding members and we see it as our responsibility to pass on the good vibes, knowledge and respect amongst our guests and friends.
You can contact each of us regardless of your question, we will always help and connect with you.
OUR MISSION
We consider preserving the very nature in which we love to roam in as one of the most important deeds to be done for human kind. All life can be traced back to the existence of our forests and oceans and it is no secret mankind is on a quest of full exploitation of these vital sources of life.
Therefore, also La Vida Surf (like so many great minds and companies have done before us) joined the quest of preserving the nature we love by donating a percentage of our income to the founding of La Vida Surf - Groundwater Fund (Perintövesi Säätiö), which is set to buy land and preserve it.